Gabrielle Bonheur Chanel was born in Saumur, 1883 - and died in Paris, 1971. Was known as Coco which means something like "darling", a nickname she took when she used to sing in bars.Chanel went to Paris with 18 years old, and soon met Etienne Balsam, a millionaire with whom she had an affair and helped open her first store hats.

She liberated women from the tracks and belts, the tight corsets, the skirts of multiple ruffles of the late 19th and early 20's century, and introduced the straight and simple skirts, plaid fabrics and short jackets.

The bag with gold chain straps (the model 2.55), pearl necklace, the tailleur and the black dress are the symbols of elegance and status that marked forever the history of fashion. But was her perfume, the Chanel n° 5 - considered the world's best selling -, which made her millionaire.These are the logotypes of Chanel: